Red and blue outfit plus colored lights on skin and white background. All rights reserved by © Alex T. Atienza (alexdpx) 2013. Fujifilm X-E1.
Model Credits: Mhishei Cuerdo
There is lighting you create as a reaction to ambient to make it look like ambient. And then there is lighting you create simply because it's cool. Not the exact words but more or less what the great portrait photographer Gregory Heisler says.